Virgin Mobile is part of the Richard Branson’s legendary Virgin Group and a mobile virtual network operator, having commercial operations around the world. Black Mamba core team was heavily involved in developing Virgin Mobile go-to-market marketing strategy concept for their Saudi Arabian launch. Black Mamba team was also part of the core team responsible for all of Virgin Mobile digital service design for Saudi Arabia.

The design & execution of the strategy & digital services was a three year journey, executed in three progressive phases. The successful brand positioning and exceptional web services didn’t go unnoticed in the region, reaping awards and prestige. The major landmark of having one million paying customers was reached within 11 months of the commercial launch.

Actions

Virgin Mobile Saudi Arabia

  • Market entry strategy & execution
  • Recruitment campaign design & executio
  • Web services design
  • Brand film concept & execution
  • Multiple marketing campaigns - design & execution

Virgin Mobile MEA

  • Brand redesign
  • Virgin Mobile Music App design
  • Group website design & execution

Outcomes

  • 1M paying customers within 11 months of commercial launch
  • 55.000 job applications
  • 2.5M Facebook engagments
  • 3M youtube views